What is Editorial Makeup?
Editorial Makeup is a look that you don't typically wear every day. It is used for magazine spreads or the fashion runway. It is meant to complement a story being told - most of the time, for commercial purposes.
No editorial photoshoot will be complete without the help of a makeup artist, as the look is meant to reflect the creative director or photographer's artistic vision. The makeup looks can range from glossy, nude tones, to bold, dramatic colors, to eccentric and edgy. After all, a model's overall look should seamlessly be integrated with the editorial spread's story.
With every shoot, a makeup artist should have an idea what the mood or concept is. Your MUA will be working off of the creative brief, mood board or artistic direction, to be able to come up with the makeup look that would best fit your shoot.
Some questions we typically try to answer are: What would the shoot's focus be - the model, the makeup or the clothes? Which part of the model are we trying to accent? Is the model going to be wearing clothes in muted tones, or are the clothes going to be attention-grabbing? Is the theme colorful or monochromatic? What is the story behind each peg? What type of mood should be reflected?
What kinds of Editorial Makeup can I go with?
Now that you've decided that it is Editorial Makeup services you need, do you have any idea on what kind you would most likely be going with? Below are some of the most commonly needed editorial makeup services:
Flawless skin and professional contouring are displayed in this kind of Editorial Makeup. Since it heavily focuses on a model's face, the illusion of perfect skin is where the challenge is. Colorful makeup looks may be used, but typically only done to improve the aspects of the face.
Ample preparation and understanding of the model's skin are essential. From this, a makeup artist will be able to carefully pick which makeup products would work best with the look.
Another important skill needed is a makeup artist's ability to face contour well. This is done to improve the model's bone structure and create a more dimensional look. Some examples of contouring are: making the face look thinner by defining the model's cheekbones, creating the illusion of a thinner or more straight nose line, adjusting how the forehead can be perceived to be bigger or small, creating definition in a model's jawline or chin.
Contrary to popular belief, contouring needs emphasis on highlight as well - not just the shadowing. An experienced makeup artist is skilled enough to know the importance of bringing out the dimensions of a model's face through both highlight and shadowing.
Here, the focus is the model's clothes. Think wearable art. It can be dramatic, edgy, or creative; but always meant to complement the way the clothes will be portrayed. The makeup should emphasize the lifestyle portrayed or the pieces worn, and not take the attention away.
A professional makeup artist should be able to determine what kind of editorial look would go with the products. Does matte makeup work better with the clothes than glossy makeup? Does dark, dramatic eye makeup go well with the look, or does bright, fresh makeup? Does the look need eccentric accents, like feather eyelashes, pearl drops, paint smears; or does the overall look work better if the model's makeup is done with nude tones?
Again, the editorial makeup will always be in conjunction with the creative direction. An editorial shoot is always a collaborative effort among artistic individuals, as a means to tell a story.
How long does Editorial Makeup last?
Editorial shoots can last anywhere between a few hours to a few days, depending on how complex the overall project is. A professional editorial makeup artist, however, should be able to work with the team on how sequences can be efficiently done. Typically, if multiple editorial looks need to be achieved, the MUA for the photoshoot will start with the cleanest look, and transition carefully into the more bold looks.
No matter what the makeup the photoshoot is going for, however, the model's makeup should undoubtedly be in place, and HD-camera-perfect no matter how long the photoshoot takes. Of course, retouches included.
I hope this quick run-through on editorial makeup helps.
Are you ready to work on your creative vision? Book our editorial makeup artists now!